Search Engine Optimization​

The ‘Monthly WordPress SEO’ plan offers a range of services focused on optimizing the SEO performance of your WordPress site. The plan is specifically recommended for websites consisting of 10 pages or less. It has been created to meet the SEO needs of smaller websites affordably.

From site audits and improvements to keyword research, position tracking, and on-page optimizations, this plan aims to enhance the website’s visibility, rankings, and overall SEO effectiveness. The accompanying monthly dashboard and our recommendations will uncover valuable insights to measure progress and make data-driven decisions for further optimization. Here are the specific details about the plan:

1. Monthly Site Audit and Improvements: The plan includes a monthly site audit to assess the overall health and performance of the WordPress site. We will identify and implement improvements based on the audit findings to enhance the site’s SEO.
2. Google Search Console Setup: The plan includes setting up Google Search Console (GSC), a powerful tool provided by Google. GSC allows website owners to monitor their site’s performance, track keywords, identify issues, and receive important notifications from Google.
3. Sitemap Optimization and Submission: The plan focuses on optimizing the site’s sitemap, ensuring it is appropriately structured and organized. This optimization enhances search engine crawling and indexing. Additionally, the plan includes submitting the sitemap to search engines and improving the site’s visibility in search results.
4. Keyword Research and Position Tracking: The plan offers keyword research services to identify relevant and high-value keywords for the website. It also includes position tracking for up to 30 keywords, allowing us to monitor the website’s rankings in search engine results pages (SERPs) over time.
5. Monthly SEO Updates: The plan updates key on-page SEO elements, including title tags, meta descriptions, H1 tags, and image alt tags. These updates ensure that the website pages have been optimized for search engines and aligned with the latest SEO best practices.
6. Monthly Dashboard: The plan includes a monthly dashboard that provides comprehensive updates on the website’s SEO progress and results achieved. This dashboard offers insights and metrics related to site performance, keyword rankings, traffic, and other relevant SEO indicators. It enables clients to track the impact of the implemented optimizations and monitor their website’s SEO growth.

While SEO is a complex field, with much more to learn and explore, here are some SEO concepts that you may find useful:

1. Sitemap Optimization: A sitemap is a file that lists all the pages on a website, providing a roadmap for search engine bots to discover and index the content. Once optimized, we will submit the sitemap to Google. Submitting the sitemap allows search engines to access and crawl web pages easily, ensuring comprehensive indexing and increasing the chances of higher rankings in search results. 
2. Keywords: Keywords are the words or phrases people type into search engines when looking for information. In SEO, keyword research involves identifying the relevant keywords for your website and optimizing your content to rank higher in search engine results for those keywords.
3. Meta Tags: Meta tags provide information to search engines about the page’s content. The two most common types of meta tags are the title tag (specifying the page title) and the meta description (a brief summary of the page’s content).
4. Backlinks: Backlinks are links from other websites to your website. They are important for SEO because search engines view backlinks as a sign of credibility and popularity. While quality backlinks can help improve your website’s authority and search engine rankings, toxic backlinks will detract from your authority score.
5. On-Page Optimization: On-page optimization refers to the process of optimizing individual web pages to improve their search engine rankings. As part of your monthly WordPress SEO plan, StartUp51 will optimize elements such as title tags, meta descriptions, H1’s, and image alt tags.
6. Organic Traffic: Organic traffic refers to the visitors who come to your website through unpaid search engine results. It is driven by the relevance and visibility of your website in search engine rankings, rather than through paid advertising.
7. SERP (Search Engine Results Page): A SERP is a page that search engines display in response to a user’s search query. It includes a list of search results relevant to the query, along with paid advertisements and other features such as featured snippets or knowledge panels.
8. Crawlability: Crawlability refers to how easily search engine bots can access and navigate through your website’s pages. A website with good crawlability allows search engines to effectively discover and index its content, improving its chances of appearing in search results.
9. Indexing: Indexing is the process by which search engines analyze and store the information from web pages in their databases. When a page is indexed, it becomes eligible to appear in search engine results. Proper indexing ensures your website’s pages are included in search engine databases.
10. Page Speed: Page speed refers to how quickly a webpage loads for visitors. It is an important factor for user experience and search engine rankings. Faster-loading pages tend to rank better in search results and provide a better user experience.
11. Mobile Optimization: Mobile optimization involves designing and optimizing a website to provide a seamless and user-friendly experience on mobile devices. Mobile optimization has become crucial for SEO with the increasing use of smartphones, as search engines prioritize mobile-friendly websites in their rankings.
12. Conversion Rate: Conversion rate refers to the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. A higher conversion rate indicates that your website converts visitors into customers or leads.

The StartUp51 monthly dashboard is designed to provide you with analytic updates on various aspects of your digital marketing performance. It offers a comprehensive overview of your ad performance, SEO progress, website analytics, social analytics, and Google My Business insights. Our dashboard will integrate with various data sources, including Google Analytics, social media platforms (such as Facebook, Twitter, and Instagram), advertising platforms (such as Google Ads and Facebook Ads), and more, per the sources you help us add to your dashboard. Your performance analytics dashboard automatically pulls the latest data from your integrated sources. You will always have access to up-to-date information about relevant metrics, such as website traffic, conversion rates, social media engagement, and more, to monitor your progress toward your business goals. This allows you to monitor performance and make informed decisions in real-time. The dashboard presents data in a visually appealing and easy-to-understand format. This visual representation helps us quickly grasp key insights and identify areas that require attention. The dashboard also helps export data in various formats, such as PDF, Excel, or CSV. 

Please note that we prioritize data security and ensure your data remains safe. Our third-party dashboard platform secures connections and follows industry-standard security protocols to protect your data and maintain privacy.

In short, we offer a user-friendly and customizable dashboard that integrates data from various sources, presents it visually, tracks KPIs, and provides automated reporting features to help us monitor and analyze your digital assets and their SEO performance effectively.